We all negotiate every day, whether we realise it or not. Yet few people ever learn how to negotiate. Those who do usually learn the traditional, win-lose negotiating style rather than an approach that is likely to result in a win-win agreement.
This old school, adversarial approach may be useful in a one-off negotiation where you will probably not deal with that person again. However, such transactions are becoming increasingly rare, because most of us deal with the same people repeatedly — our spouses and children, our friends and colleagues, our customers and clients.
In view of this, it’s essential to achieve successful results for ourselves and maintain a healthy relationship with our negotiating partners at the same time. In today’s interdependent world of business partnerships and long-term relationships, a win-win outcome is fast becoming the only acceptable result.
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